What you need to know
Studying Marketing and International Business at Universidad del Rosario will enable you to create new products, design brands, and explore new markets through the creation of one-of-a-kind experiences in the digital space. The undergraduate degree in Marketing consists mainly of education in digital business, social media marketing, web analytics, and the development of marketing plans both off- and online. Our graduates will be able to solve business problems through the creation of digital strategies that catch the attention of new customers and retain existing ones.
Código SNIES: 108262
Strengthen your professional profile by pursuing two undergraduate degrees from the Universidad at the same time.
We encourage the development of four soft skills: analytical thinking, creativity, negotiation, and adaptability to changes in information and communications technology.
We encourage digital entrepreneurship among students as a way to incentivize the creation of companies through the Entrepreneurship Center and provide business networking activities in the School of Administration.
We offer a mentorship program for developing business case studies in the Digital Business class, where the Chief Digital Officers of different companies are invited to assist class groups “as mentors” and give a presentation before a panel that will choose the winning group.
The IDEA B+LAB is the School of Administration’s business research laboratory, designed to help you develop analytical and research skills and contribute to finding integrated solutions in response to the most pressing challenges facing businesses today.
The program offers you the opportunity to visit different businesses to understand the digital revolution’s impact on business models and its contribution to growth.
has been designed for the student to master skills in the following areas:
Universidad de Rosario core studies
General Education studies
Program-specific studies
Special focus or certificate studies
Interdisciplinary studies
Degree Track
Our professors are distinguished professionals in the field of marketing and digital business. They are entrepreneurs, managers, academics, and administrators who contribute their knowledge and experience in innovation and digital transformation in companies and in society. More information
- Young people who see marketing as a discipline and as a passion. - Those interested in understanding how they can propose creative solutions in an ever-changing technological context through marketing and digital business. - High school graduates who seek professional development in the fields of marketing and digital business.
As a Marketing and Digital Business graduate you will be able to: