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Management Summer School

The Management Summer School course is a space in which students will have the opportunity to complement their training by deepening their understanding of the issues that currently impact the competitiveness of companies. They will be able to understand the determining role of developing these concepts to promote reinvention, creation of opportunities, generation of value and problem solving, each time in a more creative and effective way. In this way, students will enhance their training as leaders, drivers of change and promoters of initiatives, aligned with the pillars of the School of Management.

Students will be able to take the modules in the areas of entrepreneurship and innovation with the accompaniment of international professors, who will share their experiences and guide them, promote the development of new proposals and generate opportunities for change and improvement, opportunities that will contribute to their academic growth to undertake future personal and professional challenges.

The concepts of entrepreneurship and innovation are currently fundamental in the training of professionals and as an initiative for creative development. Regarding entrepreneurship, this contemplates the transformation of problems or obstacles into various opportunities in the environment, implies leading the change, taking the initiative to create and improve, see from multiple perspectives and identify an idea and opportunity with potential where many would not. It also focuses on the articulation of opportunities with the availability of resources and clearly defined strategies, guiding the company to a favorable scenario of value for both the organization and society.

Hand in hand with this concept is the term innovation, which implies developing research activities to identify the areas or characteristics in which changes can be implemented to respond to opportunities for improvement, offer solutions and obtain favorable results for the company. It should be noted that innovation does not only imply introducing or changing a product or service, it encompasses all the improvements or gaps that are found in the value chain and whose application result is reflected in the increase in value.

The development of both fields may result in the execution of activities and initiatives that lead and change the market, work for economic benefits and that add additional value not only to the company but also to society. It implies initiative, imagination, business vision, persistence, commitment and responsibility to define the role to be adopted in the company, contributing to the learning capacity, and contributing to profitability.


Organizan


Addressed to

UR undergraduate students, external students (national / international)


Objectives

General objectives

Offer students the opportunity to live an intercultural experience where they will share with international professors and students, simultaneously acquiring knowledge and developing innovation and entrepreneurship skills. Addressing the concepts of entrepreneurship and innovation from a theoretical approach, as well as proposing their analysis fields through multiple approaches, highlighting their importance and applicability to generate value and face challenges.

Specific objectives
  • To provide students with an international experience where they can acquire problem-solving skills, think outside the box, and build solutions to contemporary challenges that businesses experience.
  • Encourage the development of intercultural competencies through interaction with international students and teachers.
  • Promote innovation in teaching methods.
  • Define the concepts of entrepreneurship and innovation, along with their main characteristics
  • Recognize the importance of the role of entrepreneurs and innovators in the process of generating value for both organizations and society
  • Identify different tools that contribute to the development of activities aimed at solving problems framed by entrepreneurship and innovation activities at any point in the value chain
  • Analyze success stories from the point of view of entrepreneurship and innovation, identifying the alternatives adopted, as well as the strategies implemented to face adverse scenarios and contribute to the development of the company and society


Methodology

Theoretical-Practice

For the sessions in the classroom, activities will be developed supported by the use of case studies, talks with businessmen in the classroom, spaces to generate debate or discussions in class, workshops in class, group work. The teacher will be able to decide whether to evaluate the participants through presentations, projects' development or exams. 


Benefits

Validation of 5 compulsory credits and/or UR Electives (8.5 ECTS credits) This course will allow the participant to develop competencies and skills such as analytical thinking, creativity, assertive communication, problem solving, project development, resource management, emotional intelligence, teamwork.


Speakers

Cesar Cossio

Christophe Estay

Julian Hofmann


Schedule

Dates: From May 31st to June 12th , 2021
Schedule: Week 1: Monday to friday from 8:00 am to 6:00 pm
Week 2: Tuesday to saturday from 8:00 am to 6:00 pm
Venue: Remote-zoom
Intensity: 80 hours


Type: Course.
Language: English
Faculty or School: School of Management
Credits to be validated8.5 ECTS credits
Requirements: English level B1
Investment: Full value $ 3,850,000 - $1084 USD
Receive up to a 30% discount by registering before May 16

  


Organizing committee

  • Coordination of internationalization and undergraduate department

Syllabus

Horario: 8:00 a.m. - 5:00 p.m.
Intensidad: 32 hours
Sessions
This course combines many of the concepts, tools and practices of entrepreneurship. Students will learn to be better evaluators and trainers of opportunities, to understand the integration of people and the process in entrepreneurship, to write, articulate and present a new execution plan of the company, to understand the alternatives and compensations in the financing, starting and running a business, and to gain a better understanding of their personal business capabilities. Students will participate in the feasibility evaluation, the analysis of the viability of the company and the acquisition of resources. Students will learn to carry out rigorous business planning, as well as to network for resources and to be able to communicate a new business in a safe, articulate and effective way.

Learn to convince A compelling pitch is an opportunity for contest finals and start-ups awards, and also for productive conversations with investors. Therefore, it is worth investing the time and energy necessary to perfectly present your business idea.

- A customized presentation. Learn to prepare a different pitch for bankers, venture capital companies, corporate funds ... - Get to the point. Make your message clear and precise. - Stay focused: you have little time to convince investors, so learn how to get the most out of it. - Practice makes perfect. Rehearse and rehearse and get feedback from peers and savvy entrepreneurs and investors. - This course will address both the content (the traditional structure of the pitch deck) and the presentation aspects.

This class is based on the principles of active learning and teaching. This approach greatly improves the acquisition of knowledge by students by changing traditional teaching and learning roles. In this class, students are expected to have completed reading and preparation before each class session. In class, students will be responsible for teaching others what they have learned through small group interactions and team-based projects.

Week 1: Monday Tuesday Wednesday and Friday

8: 00-10: 00 AM 10:30-12:30

Week 2: Tuesday, Wednesday, Thursday and Saturday

8: 00-10: 00 AM 10:30 AM-12: 30 PM
Fechas:
31.05.21- 12.06.21
Speakers
Christophe Estay

Syllabus

Horario: 1:00 p.m. - 12:00 p.m.
Intensidad: 32 hours
Sessions
-Fundamental aspects of innovation
-Innovation as a system for generating value in organizations
-Analysis of success cases
-Basic tools for organizational innovation
-Understand and explain the concept of innovation and the set of fundamental aspects that characterize and describe the nature of the concept (General basic critical communicative competence).
-Discuss the difference between the classical and modern approach to Innovation and novelty (Basic general critical communicative competence)
-Recognize the role of Innovation as a value generation system in firm organizations and critically assess structures and reference models of innovation in the national and international business context (Basic general quantitative analytical thinking competence)
-Propose a robust and argued solution or solutions to organizational problems related to the design, implementation, production, marketing and dissemination of innovations. (general axiological competence-innovation)

Week 1:

8: 00-10: 00 AM
10:30-12:30

Week 2:

8: 00-10: 00 AM
10:30 AM-12: 30 PM
Fechas:
31.05.21- 12.06.21
Speakers
Cesar Cossio

Syllabus

Horario: 8:00 a.m. - 12:00 p.m.
Intensidad: 16 hours
Sessions
-The foundations of entertainment-What is entertainment?
-Economic and management features - Why entertainment products are unique: Key features
-Decisions about the entertainment product: Search qualities and unbranded signals
-Decisions about the entertainment products: (Human) brands as quality signals
-Communication decisions regarding entertainment: Own and paid channels
-Communication decisions regarding entertainment: "Won" Channels.
- Entertainment distribution decisions
-Pricing decisions in the entertainment industry

At the end of the development process outlined in this course, the student will be able to:
-Explain why the administration of entertainment products requires a special understanding of the product and the characteristics of the market,
-Examine existing business models in the entertainment industry,
-Detect the difference between a classic marketing mix and a marketing mix of entertainment products,
-Justify how (human) brands provide important risk reduction signals in the entertainment industry,
-Distinguish between "paid" advertising campaigns and "earned" communication by word of mouth.

Week 1:

Tuesday:
8: 00-10: 00 AM
10:30-12:30

Thursday:
1: 30-3: 30 PM
4: 00-6: 00 PM

Week 2:

Wednesday
1: 30-3: 30 PM
4: 00-6: 00 PM

Friday:
8: 00-10: 00 AM
10:30 AM-12: 30 PM
Fechas:
01.06.21- 11.06.21
Speakers
Julian HOFMANN

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